LinkedIn Ads Report Template
Want to find out how your LinkedIn Ads campaigns are performing? Generate this report! Get all essential KPIs on a single page and get an in-depth analysis of your profile performance. LinkedIn Ads overview report will present accurate data on your ad spend, conversion rate and CTR.
Build a performance report in minutes
Compare your results and optimize LinkedIn Ads campaigns
Evaluate your LinkedIn Ads account and compare it to other digital marketing channels. Use widgets & graphs to best represent and measure all paid channels. Pull data like impressions, costs and clicks and instantly learn which ads perform the best.
View the entire funnel
Marketing agencies require as much data as they can get. Good thing that the LinkedIn Ads report template presents a large amount of data in an eye-catching way! This template reports search funnel's conversion data at each stage. See the percentage of people that became your customers after clicking on your ad or reacting to it.
Get campaign performance overview
Examine the results of each campaign separately to see if your efforts were fruitful. By using the LinkedIn Pages connector, you can also get an overview of your LinkedIn performance, including the number of times your ad was seen, audience demographics, and CPC.
All reporting features your agency needs
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FAQs
All your questions answered. And if you can’t find it here, chat to our friendly team.
How do I create a LinkedIn report?
Creating a LinkedIn report on Whatagraph is easy. And you even have 2 options:
1. Use pre-made templates.
2. Use blank page.
First and foremost, add LinkedIn as a data source. It may be necessary to verify it, but it will not take more than 2 minutes.
Then you must decide what type of report you want to create. When learning about your audience or page activity, you'd use various metrics and widgets. In other words, consider the goals you are trying to achieve on LinkedIn, and use KPIs as your guide when creating a report.
After that, drag and drop widgets to suit your needs. Use tables, charts, and graphs to make your report more visually appealing and understandable. Change the fonts and colors as needed. Finally, don't forget to automate this report. Cover any time period with any frequency. Receive daily, monthly, or quarterly reports in your inbox.
How do I analyze an ad performance on LinkedIn?
To productively analyze any performance, you need to have a reason to do it. One of those reasons is goals/objectives. If you don’t have any objectives in mind, think of these 3:
1. Building brand awareness;
2. Increasing engagement;
3. Generating leads.
Once you've decided on one of the three most popular goals, identify the key metrics you'll use to track your progress. If you want to raise brand awareness, track and monitor metrics such as impressions, reach, and conversion rate.
It's now time to evaluate the success of your ad campaign.
Create a baseline by noting the key metrics from your first ad campaigns. This prepares you to report growth based on previous performance.
Set objectives for enhancing your baseline numbers. Optimize key metrics and strategies based on past PPC data performance.
What's the best ad format for LinkedIn?
LinkedIn offers eight different ad formats. You'll need different ones depending on your goals, product image, and needs. Here's a quick guide to consider when it comes to ad formats.
1. Text ad. Ideal when the goal is to build brand awareness;
2. Message ad. Ideal when the goal is to reach a very specific audience;
3. Single image ad. Ideal when the goal is to generate leads;
4. Video ad. Ideal when the goal is to build brand awareness;
5. Carousel Image ad. Ideal when displaying products or services;
6. Spotlight ad. Ideal when the goal is to increase the following and generate leads;
7. Conversion ad. Ideal when adapting the offer to the user’s personal needs;
8. Event ads. Ideal when promoting events.
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I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.
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Mindaugas S., Marketing Consultant
Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.
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Nico T., Media Planner
The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.
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Rasmus Bernt K., External Senior Management Consultant
We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!
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Stephanie S., Digital Director
We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.
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John S., SEO Strategist
The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.
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Erman E., Marketing Specialist
Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.
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Brent N., Director of Operations
Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.
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Orsolya S., Online Marketing Manager
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